Mamaearth, India’s leading toxin-free personal care brand, is thrilled
to announce the addition of Palak Tiwari as the newest face of the brand. She
joins Shilpa Shetty Kundra, who continues her longstanding association with
Mamaearth, advocating the goodness of natural ingredients in skincare.
The announcement comes in the form of a TV campaign in which both Palak
and Shilpa come together to endorse Mamaearth’s Ubtan Face Wash, emphasizing
the time-honored benefits of Ubtan in daily skincare for the ultimate glow.
Conceptualized by Havas Creative India, the campaign highlights the
impact of daily exposure to sun, dust, and pollution on the skin. The film
opens with Palak reminiscing about her once-radiant skin, realizing how
external factors have taken a toll on it. Just as she wonders how to bring back
her glow, Shilpa steps in, introducing her to Mamaearth Ubtan Face Wash,
enriched with Turmeric and Saffron - a blend inspired by the age-old Ubtan
tradition. Through a lighthearted and engaging narrative, the campaign
reinforces the brand’s promise of ‘Tan Hataye, Glow Lautaye’, demonstrating how
natural ingredients can help restore the skin’s glow while keeping it healthy
and protected.
With this campaign, Mamaearth continues to strengthen its positioning
as a brand that blends nature’s goodness with science-backed skincare
solutions, offering products that are both effective and safe.
Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer
Limited, shared her excitement, “Ubtan has been a staple in Indian skincare for
generations, and Mamaearth’s Ubtan Face Wash has become a trusted favorite.
This campaign, featuring both Shilpa and Palak, showcases its effectiveness.
We are also delighted to welcome Palak as the newest face for the
brand. She embodies confidence, authenticity, and a bold spirit and her strong
connection with younger audiences makes her a perfect fit for our brand ethos.
Alongside Shilpa Shetty Kundra, this powerful duo will help us reinforce our commitment
to safe, natural, and effective skincare solutions.”
Palak Tiwari expressed her enthusiasm, “I’m thrilled to join the
Mamaearth family and be part of a brand that stands for ‘Goodness Inside’—both
in its products and its purpose of making the planet greener. As someone who is
an ardent believer in the power of natural ingredients for skincare, I’m
excited to be part of this journey of bringing natural skincare products to
Indian consumers like me. Partnering with Shilpa Shetty Kundra in this journey
makes it even more special, and I can’t wait for everyone to experience the
magic of nature with us!”
Shilpa Shetty Kundra says, “Mamaearth has always been close to my heart
because of its commitment to safe, natural, and effective skincare. I’m delighted
to continue this journey with the brand and to welcome Palak Tiwari as a part
of the Mamaearth family. It’s wonderful to see the powerful tradition of
natural skincare products being embraced by the younger generations as well.
Through this campaign, we hope to inspire more people to choose goodness for
their skin.”
Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas
Creative India said, “Every young woman knows the feeling—you glance at an old
photo and wish you could bring back that lost glow. But what seems like
stubborn tanning isn’t as permanent as it feels. With the natural goodness of
Ubtan, it can be easily reversed. That’s where Mamaearth’s Ubtan Facewash comes
in—a simple, effective solution for tanning. Our narrative taps into a real, relatable
concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari
duo was the perfect choice to deliver this message—Shilpa, a timeless icon, and
Palak, a rising star, bridging generations effortlessly.”
