Smoke Lab, India’s pioneering premium spirits brand, has partnered with
The Lalit Suri Hospitality School and Keshav Suri Foundation to launch the
country’s first bartending training program for members of the LGBTQIA+
community. This initiative aims to provide them with professional training and
career opportunities in the hospitality industry. As part of its ongoing CSR
efforts, Smoke Lab is committed to fostering inclusivity and professional
growth through this ground-breaking program.
Scheduled from April 1st to April 5th, 2024, the training will take
place at The Lalit Suri Hospitality School in Faridabad and will be led by
internationally renowned bartender and LGBTQIA++ advocate, Fay Barretto from
Mr. Bartender & The Crew. The program offers hands-on training in
bartending techniques, cocktail crafting, and hospitality essentials while
celebrating the vibrant history and contributions of the LGBTQIA+ community
within the industry. Participants will undergo a learning experience covering
the fundamentals of bartending, cocktail mastery with a focus on the rainbow
spectrum for the upcoming Pride Month (June).
This initiative is a partnership, spearheaded by Varun Jain, Founder
and CEO of Smoke Lab, and Keshav Suri, Executive Director of The Lalit Suri
Hospitality Group and Founder, Keshav Suri Foundation. Both leaders share a
vision of creating diverse, inclusive spaces and providing equal opportunities
in the hospitality sector. “As a brand committed to sustainability and inclusivity,
Smoke Lab believes in giving back to the community in meaningful ways. This
collaboration with The Lalit is a step towards fostering professional
opportunities for the LGBTQAI++ community, enabling them to thrive in the
hospitality industry,” said Varun Jain.
Keshav Suri added, “We are committed to creating inclusive
opportunities for all. This partnership is a step towards fostering skill
development and financial independence for LGBTQIA+ bartenders. Through this
initiative, we are empowering them with skills, confidence, and opportunities
to build a successful future. Together we raise the bar for a more diverse and
inclusive hospitality industry.”
Fay Barretto said. “I started Mr. Bartender & The Crew with a
vision to make bars more inclusive. We used to train women and members of the
community and inducted them in different bars we consulted for. I've waited for
this day for a long time and The Keshav Suri Foundation along with Smoke Lab
and The Lalit Group is making this vision turn to reality with The BootCamp
experience! Can't Wait.
More than just a training program, this initiative represents a
movement towards an inclusive future, where talent is nurtured regardless of
gender identity or economic background. The participants will showcase their
newly acquired skills in a grand finale event led by Fay Barret and her team,
highlighting the art of mixology in an inclusive and celebratory environment.
