As one of its earliest projects, Tiger Baby Records has partnered with
the renowned jewelry brand Tanishq featuring a wedding song composed by
Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the
music video offers a distinctive blend of music and storytelling. Tiger Baby
Records has also recently released the soundtrack for Superboys of Malegaon, a
film based on the life of Nasir Shaikh, a filmmaker from the town of Malegaon.
The soundtrack is composed by the talented duo Sachin-Jigar and penned by the
legendary Javed Akhtar.
The label will also feature original music curated by Ankur Tewari,
showcasing a variety of styles and spotlighting the distinct perspectives of
emerging artists. In its ongoing mission to support emerging talent, Tiger Baby
Records is also set to launch the “City Sessions” Initiative in partnership
with Mumbai’s iconic Island City Studios. This program will provide a space for
artists to experiment and collaborate in a dynamic, unfiltered environment. City
Sessions will offer singer-songwriters the opportunity to refine their craft,
collaborate with established artists in the studio, and connect with wider
audiences.
The Indian music industry has seen exponential growth in recent years,
driven by factors like increasing internet penetration, rising disposable
incomes, and a diverse population with varying musical tastes. The joint
venture leverages Sony Music Entertainment India's global resources and Tiger
Baby Records' distinctive creative approach to cultivate a new generation of
artists and amplify diverse voices in the Indian music landscape.
Vinit Thakkar, Managing Director, Sony Music Entertainment India, said,
“Tiger Baby Records represents a new era of music in India, where compelling
storytelling and ground-breaking collaborations take centre stage. We are
thrilled to be part of this journey, pushing boundaries and bringing fresh,
authentic voices to the forefront of the industry and are excited to partner
with Zoya, Reema, and Ankur, who have an exceptional track record in music and
creative storytelling.”
Zoya Akhtar, Co-Founder of Tiger Baby, also shared her thoughts,
commenting, “Music has always been a vital part of our storytelling, and with
Tiger Baby Records, we want the music to be the main story. Partnering with
Sony Music India allows us to bring our vision to life and provide a platform
for indie, homegrown talent to shine.”
Reema Kagti, Co-Founder of Tiger Baby, added, “This partnership marks
an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim
to delve into the diverse soundscapes of the subcontinent and represent them
globally. By collaborating with brands and upcoming artists, we hope to have
this music reach a large audience.”
Ankur Tewari, Singer-Songwriter and Music Supervisor at Tiger Baby,
said, “Tiger Baby Records is all about fostering an environment where
creativity thrives. I’m thrilled to be a part of this journey where we get to
build a legacy with artists who are using the power of their voice to express
freely.”
